FOOD BROKERAGE • RETAIL GROWTH • ACCOUNT DEVELOPMENT

CONNECTING
FOOD BRANDS WITH
RETAIL OPPORTUNITY.

Powerhouse helps food manufacturers open doors, earn buyer attention, and build sustainable retail distribution through experienced, hands-on representation.

Why Powerhouse

EXPERIENCED REPRESENTATION.
FOCUSED ON RESULTS.

We combine decades of retail and food-sales experience with practical account development, buyer preparation, distributor coordination, and follow-through.

Retail
Access

Experience calling on major national and regional retailers, with a practical understanding of category reviews, new-item presentations, and buyer expectations.

Hands-On
Brokerage

Direct involvement from the first buyer presentation through pricing, samples, portals, distributor setup, follow-up, and retail execution.

Focused
Representation

Selective, account-specific representation allows us to concentrate on the retailers and opportunities that make the most sense for each brand.

Retail perspective

FROM SHELF-LEVEL RETAIL
TO BUYER-LEVEL STRATEGY.

Powerhouse was built on real grocery experience. We understand that getting an item authorized is only part of the job. The product still has to be positioned correctly, priced competitively, supported operationally, and given a reason to stay on the shelf.

Supermarket Grocery Coverage: Direct access to primary Southeast and regional corporate category managers across center store, dairy, deli, and specialty ambient shelves.
“
POWERHOUSE OPERATIONAL PRINCIPLE
“OUR JOB IS NOT SIMPLY TO PRESENT A PRODUCT. IT IS TO UNDERSTAND WHERE THE BRAND BELONGS, WHY THE RETAILER SHOULD CARE, AND WHAT HAS TO HAPPEN AFTER THE BUYER SAYS YES.”
Retail perspective

HAVE A DIFFERENTIATED
FOOD PRODUCT?

If your brand is ready for serious retail growth, let’s discuss the accounts, geography, and distribution strategy that make sense.

ABOUT & SERVICES

RETAIL EXPERIENCE FROM
THE GROUND UP.

Powerhouse brings decades of grocery, food sales, and brokerage experience to manufacturers looking for focused retail representation.

0
YEARS FIELD DEPTH
Frontline retail & operations foundation
0
FOCUSED EXECUTION
Zero passive line cataloging
Direct
BUYER ACCESS
Supermarket, club & Hispanic review desks
0
CATEGORY LIFT
Average annualized portfolio velocity

Built on firsthand retail experience.

Powerhouse founder Michael Loriga began his grocery career at age 17 and progressed through store operations and management before moving into food sales and brokerage. That foundation created a practical understanding of how products move from supplier to distributor to store shelf — and what retailers expect along the way.

Today, Powerhouse works with food manufacturers that value direct communication, realistic account strategy, and hands-on follow-through.

EXHIBIT 01: BUYER PRESENTATION ANATOMY
Buyer Presentation Anatomy Exhibit
MERCHANDISE ARCHITECTURE
Curated Assortment, Gift Sets, & Tiered Specialty SKU Density
VALIDATED
PACKAGING FIT
Retail Compliant
MARGIN SPREAD
Category Ready
SLOT INTEGRITY
High Density
Category-specific positioning and buyer-ready retail presentations engineered for real-world review calendars.

Selective. Practical. Account-focused.

SELECTIVE
Evaluate product fit before approaching an account.
PRACTICAL
Position the brand around a clear buyer-facing reason to act.
ACCOUNT-FOCUSED
Support pricing, samples, presentations, portals, distributor coordination, follow-up, and post-authorization execution.

Our Services

REVIEW READY

Retail Buyer Presentations

Account-specific positioning, sales materials, samples, pricing, and preparation for category reviews.

Category review schedules
Competitive margin modeling
Trade spend & promotional plans
NEW ITEM ROLLOUT

New Item Placement

Targeting appropriate accounts and managing the follow-up required to move opportunities forward.

Slotting fee negotiation
Schematic & planogram placement
Speed-to-shelf tracking
GROWTH FOCUS

Account Development

Building and maintaining retailer relationships while identifying expansion opportunities.

Buyer relationship stewardship
Seasonal circular promotions
Banner expansion roadmap
ENTERPRISE

Private Label Programs

Supporting manufacturers pursuing retailer-owned-brand and private-label opportunities.

RFP / RFQ bid coordination
Quality audit specification
Multi-year contract negotiation
LOGISTICS

Distributor Coordination

Helping align distributor setup, item information, logistics, and retailer requirements.

UNFI, KeHE, C&S item setup
Distributor sales rep engagement
Spoilage & chargeback defense
STORE-LEVEL

Retail Execution Support

Following through beyond authorization to address issues that can affect launch and continuity.

Out-of-stock resolution
Tag audit & placement check
Merchandising compliance verification

Looking for experienced retail representation?

Tell us where your food or beverage brand is today, and let’s assess its potential across Southeastern and national supermarket shelves.

Confidential manufacturer evaluation. Inquiries responded to within 48 business hours by our senior brokerage partners.

CONTACT

READY TO GROW
YOUR BRAND?

Powerhouse works with select food manufacturers seeking retail growth, experienced representation, and focused account development.

MANUFACTURER ONBOARDING

Start with the basics.

Tell us what you sell, where you are currently distributed, and which retailers or channels you want to pursue.

• REPRESENTATION SCOPE
FLEXIBLE RETAIL ARCHITECTURE

Account-specific opportunities welcome.

Powerhouse can evaluate individual retailers, regions, or channels rather than requiring a one-size-fits-all national arrangement.

NO RETAINERS STRUCTURE

Representation terms remain subject to the final agreement with each manufacturer. Our incentives strictly align with buyer acceptance and sell-through volume.

EVALUATION BENCHMARK

The best fit is a brand with a clear retail reason to exist.

Distinctive products, competitive pricing, production capability, dependable logistics, and a willingness to support the account all help create a stronger retail opportunity.

CAPACITY
Scalable Runs
LOGISTICS
Reliable EDI/OTIF
PRICING
Healthy Margins
ACCOUNT SUPPORT
Trade & Promo Fund
• OFFICIAL IDENTITY CARD
ACTIVE ACCREDITATION
Powerhouse Food Brokers LLC
Master Brokerage & Brand Commercialization
Headquarters: Miami, Florida
Direct Southeast Coverage 100% Core
• SUBMISSION PROTOCOL

Contact Powerhouse
Intake Form

CONFIDENTIAL REVIEW
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SECURE DATA TRANSFER

Rapid Shelf Assessment

Direct feedback from commercial food brokers with over two decades on Southeastern buyer review panels. We assess margin, pack size, and slotting realities fast.

Key Account Routing

Targeting corporate category merchant tables with pre-vetted buyer presentations tailored directly to specific grocer schematics and POG requirements.

Zero-Retainer Integrity

We value performance. Terms are agreed upon transparently, ensuring our dedicated sales force is relentlessly motivated to grow your retail scan rates.

Good food deserves great representation.

The best fit is a brand with a clear retail reason to exist.

Distinctive products, competitive pricing, production capability, dependable logistics, and a willingness to support the account all help create a stronger retail opportunity.